Synergy and Horn Group Team Up for World-Class Marketing and Public Relations, Islamabad, Pakistan

Synergy International Systems and Horn Group, Inc. have formed a marketing partnership to elevate and underscore Synergy’s global success story in delivering mission-critical solutions using the Intelligent Data ManagerTH web services and business intelligence platform.

With demand growing for Synergy’s IDM-powered products such as the Development Assistance Database (DAD), Synergy Portal and Synergy Analytica, Synergy is making the commitment to executing an effective marketing communications and public relations campaign to the general and business media, technology press and industry analyst community. Synergy selected the Horn Group after an extensive search process for a PR firm that had the best mix of enterprise and web software technology experience coupled with innovative marketing and messaging capabilities.

Horn Group is an independent, full-service technology communications firm, with the mission to set the industry standard with best practices in client service and employment. The firm works with companies at all stages of growth in the supply chain, ecommerce, infrastructure, security and storage and technology services market segments. The company serves clients from its San Francisco, CA headquarters, Boston, MA, New York, NY and Washington, DC offices. Horn Group was recently voted the Best Mid-Sized Agency in 2005 in the PRSourceCode High Tech Survey. More information on Horn Group is available at

Synergy deploys DAD system for Rwanda

Today, Synergy International Systems launched the new DAD Rwanda in conjunction with UNDP Rwanda and the Ministry of Finance and Economic Planning at the Second Annual Development Partners Retreat (DPR) held in Gisenyi. The retreat gathered government representatives, multilateral and bilateral donors, international and national NGOs, and members of the private sector. The Minister of Finance and Economic Planning and the Resident Coordinator for the UN were in attendance.

Rwanda’s development strategy includes a clustered approach to sectoral aid coordination. This means that health, education, and private sector partners are working together to achieve government objectives through aid. This process is reducing reporting, monitoring and evaluation constraints on all parties by streamlining and standardizing these procedures. The DAD will be an integral part of this process.

The new DAD will aid in the development coordination process that Rwanda has undertaken to produce more reliable and consistent aid flows. The DAD will help coordinate the large development assistance community that is already present in Rwanda.

Synergy Joins UNDP and Iraqi Government Ministries for Orientation and Needs Assessment Workshop

The United Nations Development Programme hosted a week long Development Assistance Database (DAD) Orientation and Needs Assessment Workshop in Amman, Jordan for the key government ministries of Iraq to collaborate with Synergy professionals and discuss the role of the DAD in Iraq’s development strategy. The Amman workshop provided a forum for key stakeholders to review goals, achievements, processes, procedures, and best practices established during the first phase of the DAD’s implementation.

The DAD Iraq is currently tracking live data on over US$8.5 billion worth of development assistance. Synergy originally developed and launched the system in June 2004, in conjunction with the Coalition Provisional Authority, to track and manage financial contributions for development projects throughout Iraq. The DAD was subsequently transferred to the Iraqi Ministry of Planning and Development Cooperation (MoPDC) in March, 2005 as a key tool in their role as the central aid coordination and management organization for the national government.

After the initial launch of the DAD, Iraqi officials observed the efficacy of an integrated aid coordination platform. The latest Amman workshop was designed to build upon this success by promoting a forward thinking analysis of the DAD with discussions regarding new and potential data management capabilities beyond the central DAD. Several government line ministries are now pursuing a comprehensive solutions package to complement MoPDC’s DAD which will enhance and extend the transparency and accountability of government financial functions and program performance.

The ministries interested in the next generation DAD deployment who participated in the Amman workshop included the Ministries of Education (MoEd), Electricity (MoEl), Health (MoH), and Municipalities and Public Works (MoMPW). Also participating was the Ministry of Planning and Development Cooperation and UNDP Iraq country team members.

Pakistan Earthquake Relief & Reconstruction

In response to the October 8, 2005 earthquake in the Kashmir region of Pakistan, Synergy was contracted by UNDP to produce a Core Development Assistance Database (DAD) for the Economic Affairs Division (EAD) of the Ministry of Finance in Pakistan to facilitate aid management, coordination, transparency and accountability in the wake of the donor response to the Pakistan earthquake.

After successful implementations of the DAD in four of the Tsunami affected countries, Synergy was called upon again to rapidly produce and deploy the software needed to track billions of dollars in funding. An initial needs assessment mission was conducted in November, 2005. A contract with UNDP was signed on January 30, 2006. Since this time, a pilot DAD was launched and on-site taining has begun.